It’s a pretty safe bet that people, hearing that there is a man living in a billboard on Sunset Boulevard in Los Angeles, might be tempted to weigh in on the ever-worsening housing crisis in that area and the country as a whole.

But knowing that it’s a “fully-furnished” billboard might change the tenor of the discussion a bit.

And the fact that this is an elaborate stunt to promote a movie premiering Friday on Netflix would surely send the conversation in an entirely new direction.

Netflix is releasing a movie called The Last House on August 7th. It stars Greta Lee and Wagner Moura as the Delgados, a couple stuck in their home with their children for literally years after a catastrophe forces everyone indoors (if they want to stay alive.) However, the unnamed man participating in the Sunset Blvd. billboard stunt won’t be spending that long in confinement, according to Netflix’s Tudum site.

According to the press site, “From Thursday, August 6th, through Saturday, August 8th, a performer will “live” inside a fully furnished living room built into a billboard 30 feet above the ground at the intersection of Sunset Boulevard and Selma Avenue in Hollywood. While attempting to carry on as normally as possible inside the enclosed space, he’ll communicate with commuters and passersby below using a whiteboard — an eerie echo of the film’s central predicament. Follow his travails on social media to get a taste of what the Delgado family goes through in The Last House.”

There isn’t currently much up on Netflix’s Instagram account yet, though we did find this post.

Entertainment Weekly and Deadline both sent reporters to the billboard, where they observed the man eating cereal in his bathrobe, peering around with binoculars, and sending messages via the whiteboard. He has playing cards, a globe, and several books on hand, including one titled At Home.

Louis Leterrier directed The Last House from a script by Matthew Robinson. According to Tudum, Leterrier said, “The Last House challenges the idea of a safe haven, turning a family home into a hostile environment where survival demands unity. This is an ordinary family’s worst nightmare, pushing them to their limits to protect each other and exposing the fragility of security — and the desperate fight to reclaim it.”