Director Guillermo Del Toro hasn’t given up on Nightmare Alley, and he hopes you won’t either.

The neo-noir thriller starring Bradley Cooper, Willem Dafoe and Cate Blanchett opened nationwide December 17th and garnered a forgettable $2.8 million from 2,145 theaters in its first weekend. The Oscar-winning filmmaker has chosen to call take two on the movie’s release, putting it back in theaters, this time with a black-and-white version.

On January 28th, Nightmare Alley will once again be showing nationwide, or in roughly 1,020 locations, according to The Hollywood Reporter. The vast majority of those cinemas, or around 750, will be showing it in black and white. Some will play both versions, while a smaller number will only show the color version.

The movie originally opened both on the same weekend and blockbuster Spider-Man: No Way Home and during a new surge of Covid-19 variant cases, which accounts at least partly for a paltry showing for a prestige film.

Del Toro decided to release a black-and-white version of the film, which is based on a 1947 film-noir classic with the same name, and managed to get it into a few theaters before the end of the original theatrical run. Searchlight and del Toro began showing the black-and-white cut in some of those remaining cinemas to sold-out crowds and Del Toro personally introduced the movie at some of those screenings.

The new release was met with enthusiasm by cinema operators, who were looking for new titles as January wore on.

“This second release grew organically from interacting with audiences. It was very encouraging,” del Toro told THR. “This will allow the movie to grow past the peak weeks of omicron.”

To date, Nightmare Alley has only grossed a little over of $9.6 million domestically, despite critical acclaim and accolades from the industry. Earlier this week, it was nominated for various film awards for its cinematography, costume and production design, among other categories.