Paramount may have launched its marketing budget into space.

The studio revealed the trailer for the Transformers origin story, the animated feature Transformers One, from a spacecraft launched into space for the occasion, for reasons as yet unknown. The trailer begain once the craft reached its optimal altitude, 125,000 miles above the Earth. The one-of-a-kind trailer launch was hosted by Chris Hemsworth and Brian Tyree Henry, who are voicing characters in the movie.

Paramount describes Transformers One as “the untold origin story of Optimus Prime and Megatron, better known as sworn enemies, but once were friends bonded like brothers who changed the fate of Cybertron forever.”

Hemsworth voices Orion Pax, who will later be known as Optimus Prime, while Henry voices D-16, the future Megatron. In this film, both are bots on the planet Cybertron who, though they are destined to become giant transformer warriors, are merely fledgling battle-bots here.

In addition to Hemsworth and Henry, the voice cast includes Scarlett Johansson, Keegan-Michael Key, Steve Buscemi, Laurence Fishburne and Jon Hamm.

The film is the first-ever fully CG-animated Transformers movie. Josh Cooley directed the film from a script by Andrew Barrer, Gabriel Ferrari and Bobbi Rubio.

Transformers One will touch down in theaters on September 20th.