Hasbro Takes Playing With Yourself To A Whole New Level With ‘Selfie Series’ Action Figures That Look Exactly Like You
Are you ready to be the hero you wish to see in the world? If so, Hasbro can make you into an action figure.
Hasbro Inc. plans to offer fans their “Selfie Series” beginning this fall. The toy giant describes it as a new personalization platform that allows fans to 3D print their faces on some of their favorite collector-grade 6-inch action figures. A selection of character costume designs will include IPs like G.I. JOE, the Ghostbusters, Power Rangers, as well as characters from Marvel, and designs inspired by Star Wars™ heroes.
The experience was first rolled out at San Diego Comic Con, and going forward will be exclusively available on the Hasbro Pulse mobile app (currently available for fans 16 years and older, and for now, it will only be available in the United States.)
Hasbro partnered with a company known as FormLabs and will take a digital scan of your face, then uses a 3D printer to make a head with your face, and then put it on a standard toy body, all for the low, low price of $59.99.
Right now, if you want to participate, you will have to download Hasbro Pulse, the company’s dedicated mobile app, decide what type of face you want to make for the 3D print, then sign up to get notified when the figures go up for sale.
“We are super excited to dive into the world of personalization and customization with Hasbro Selfie Series. We have done extensive research to truly understand the fan’s ask for a personalized product, and the team has done a fantastic job at making that dream a reality,” Brian Chapman, Hasbro President of Design, Development and Innovation, said in a news release. “The innovation on this proprietary technology is truly remarkable, and we cannot wait to give fans the opportunity to add themselves to their collections.”