General Mills is going Loki in new cereal promotion. Image courtesy GM’s YouTube channel.

Loki Charms are coming, and no, this isn’t a trick from Marvel’s God of Mischief. Getting a box on your breakfast table might not be a task for mere mortals, though.

Starting Wednesday, June 9th, the same day the Disney Plus show chronicling the adventures of Thor’s troublesome brother debuts, you can take a shot at scoring your own box of Lucky Charms, but one specially rebranded with the image of the lovable Trickster.

To try to secure your own box, visit MischievouslyDelicious.com at 11am Eastern time on June 9th. Or take your chance on the presale, which is available to the first 1,000 customers, which begins two hours earlier at 9am EST on the website. The catch is that you have to guess the encryption password to get in. 2,500 boxes will remain for general release, no password required.

Commercial for Lucky Charms courtesy General Mills

For better or worse, depending on your affection for small chalky marshmallows, Loki Charms isn’t any different from traditional Lucky Charms. The branding is the charm here: the box features a cartoon drawing of Odin’s bad boy son, Loki, wearing his horned crown and a devilish grin. The box also has a glamor shot of the star of MCU’s Loki, Tom Hiddleston, on the side.

Loki the series picks up at the moment fans last saw Loki in Avengers: Endgame, when he stole the Tesseract and seemingly disappeared into thin air. The series will follow the (now unredeemed) villain through a new, alternate timeline — one that Loki, himself, doesn’t quite understand. New episodes will premiere each Wednesday night for six weeks.

That box of Loki Charms won’t come cheap: with shipping it will cost you $8. Be sure to set your alarm to be one of the first thousand people to attempt to guess the secret password, snag a limited early access code have those endearing charms all to yourself.