Satan Meets 2020 in Viral Match.com Ad from the Mind of Ryan Reynolds, Featuring the Music of Taylor Swift
It’s hardly news to say that this hasn’t been a good year. A pandemic. Unemployment. A broken economy. Everything was cancelled…it’s nothing you don’t already know.
But leave it to Deadpool‘s Ryan Reynolds to ring out a terrible year with a genuinely funny take that doubles as an ad for Match.com, if a slightly subversive one. Oh, and it also features a sampling of Taylor Swift’s re-recorded hit “Love Story.”
The ad, which clocks in at 1:30, is set 11 months ago when Satan (played by actor Aaron Reed) is lazing about Hell staring at his phone. Suddenly, he sees that he has made a match. Up on the surface level, he meets a woman who says her name is “2020” (actress Natalie Roy.)
In a montage, the ad shows the lovebirds enjoying the locked down world: empty stadiums and movie theaters, stealing toilet paper, even taking selfies in front of a dumpster fire. At the end, as they cuddle in front of a meteor shower, Satan says he never wants this year to end. “Who would?” answers 2020.
The tagline? Make 2021 your year. Good luck with that, everyone.
The ad was made by Reynolds’ agency Maximum Effort, which describes itself in its Twitter bio as “a company that makes “movies, TV series, content and cocktails for the personal amusement of @vancityreynolds. We occasionally release them to the general public.” Reynolds’ Twitter handle is @vancityreynolds.
Reynolds is good friends with Taylor Swift, and asked to use her newly-rerecorded version of “Love Story” to score the ad, so fans can get a sneak preview of her new version.
Some eagle-eyed viewers noticed a tipped over scooter in one scene, and wondered if it was a sly reference to Scooter Braun, who is the reason Swift is rerecording her first six albums. Obviously, that is just speculation – there’s no evidence that Swift had any input into the ad’s content.
Match.com got in on the fun, creating fake profiles for both Satan and 2020. (His biggest regret: going down to Georgia. Her body type: long and lean.) CMO Ayesha Gilarde told AdAge magazine “sometimes you have to make space to laugh. Ryan and the team at Maximum Effort created a story that speaks to this hellish year, while acknowledging the incredible resilience of singles. We can’t wait for the love stories of 2021.”
Have you seen the ad? Did Taylor Swift improve on “Love Story” the second time around? Let us know in the comments!