The Grift Keeps on Giving: Organizer Behind “Willy’s Chocolate Experience” Issues Apology, Gets ‘Fyre’ Offer
The genius behind the infamous (and viral) Willy wonky event that has been covered on almost every page of the internet since last Sunday may have just gotten an offer he can’t refuse.
By now you’ve likely heard of the unmitigated disaster that was “Willy’s Chocolate Experience’, where parents brought their impressionable children to what was promised to be “the full Willy Wonka experience with chocolate fountains” and fun for the kids. What transpired there was certainly fun, if only for the purveyors of memes and clever tweets. For some of the parents involved, it was beyond disappointing; it warranted a call to the police.
It’s hard to know which part of the experience was the worst, as it took place in a sparsely decorated warehouse, with a handful of actors playing “Willy” and “Oompa Loompas” in a sort of non-trademark infringing way, reading from a script they received the night before and that was clearly written by artificial “intelligence”.
At the end of it all, the children received, according to one parent who recounted the experience on Twitter, “two jelly babies and a quarter of a can of Barr’s Limeade”, neither of which qualify as chocolate. The cost of this event was £35 (that’s $44 American) which is a lot to pay for a chocolate-free Chocolate Experience, no matter what your tax bracket.
But perhaps the most batshit crazy and yet most compelling aspect of the event involved the wholly-made up character of “The Unknown” who hid behind a full-length mirror and popped out to menace passers-by. Of course, you don’t remember The Unknown from any aspect of Roald Dahl’s writings, nor any of the Willy Wonka movies, because a computer program invented it out of bits and bytes. And yet, we ain’t mad at it.
Paul Connell, the actor who played “Willy McDuff” the name for the experience’s knockoff Willy Wonka, explained in an interview with The Independent that the “script”15 pages of AI-generated gibberish” he was given to read required him to introduce the character, saying “There is a man we don’t know his name. We know him as the Unknown. This Unknown is an evil chocolate maker who lives in the walls,” which led him to wonder “Is he an evil man who makes chocolate or is the chocolate itself evil?”
That question may never be answered, but fans of well-documented and non-fatal disasters immediately embraced this bizarre character, and memes, Tiktoks, cartoons and the like appeared by the thousands. And if you see that princess Kate Middleton’s name is trending, that’s likely down to the many rumors floating around claiming that she was the woman behind the mask and frizzy fright wig. And to this date, there’s been no credible claimants to the role, so who knows?
As for who’s responsible for this now-cancelled debacle, the British press revealed that Billy Coull, the sole director of the House of Illuminati – a name to inspire confidence, if ever there was one – was to blame. Coull was at the event on Sunday, and found himself on the receiving end of some feedback from the guests.
Coull was flanked by security staff as he tried to placate angry parents outside the venue, with one woman accusing him of having “scammed children”. Coull promised (eventual) refunds to the unhappy customers, and later the mysterious House of Illuminati issued a Facebook apology where for some reason Coull went on the defensive, saying he didn’t use the money for a wedding, not that anyone had brought it up.
But there is good news for Coull, as promised in the beginning of this article. Billy McFarland, organizer of the far more scandalous (and dangerous) 2017 Fyre Festival, had an offer Coull could almost certainly refuse. Speaking with TMZ, he spoke, con to con, to Coull, saying “One, you gotta make it up to the kids, but two, once you do, I will hire you to do the Willy Wonka experience at Fyre 2 for adults. But fix it for the kids first, and then come join the team.”
Perhaps McFarland, the subject of not one but two documentaries on his criminally fraudulent handling of the event (not to mention the numerous lawsuits that were filed) could advise Coull on how best to present himself when someone making a true crime-style film about the event comes knocking.
And while one would hope that this would be a point in favor of hiring actual creative people instead of bots to write scripts and design marketing material, that’s probably just as likely as there being a “Fyre 2.” But a human can dream.