Why should Dungeons and Dragons fans have all the fun?

That’s the thought behind the announcement Thursday from Legendary Entertainment and Hasbro, who are taking Magic: The Gathering from tabletop duels and online play into the realm of feature films and streaming.

Hasbro, who has owned Wizards of the Coast, publisher of Magic: the Gathering, since 1999, gained ownership rights to Dungeons and Dragons when it purchased WotC, but put the D and D brand on film much sooner – it’s film Honor Among Thieves came out in 2023.

So far, Hasbro plans to create a film set in the world of Magic: The Gathering, to be followed some time later by a live-action television series. Hasbro is teaming with Legendary Entertainment, the studio behind the Godzilla/King Kong Monsterverse films, Dune, and, proving they know something about turning card games into films, Detective Pikachu.

Magic: The Gathering claims to be the world’s first trading card game, and according to a press release issued by Hasbro and Legendary Entertainment, offers “compelling characters, fantastic worlds, and deeply strategic yet highly customizable gameplay.” It’s estimated the game has more than 50 million fans, of all ages, worldwide.

The press release contains the usual excited quotes from representatives from both Hasbro and Legendary. “This is an exciting and complementary partnership, uniting one of the world’s most iconic brands with a powerful and proven steward,” Hasbro’s head of film, Zev Foreman is quoted as saying.

He continued, “Magic: The Gathering has inspired decades of epic world-building and creative storytelling. It is a perfect match for Legendary’s diversified approach to marquee IP, and we are excited to work together to build a whole new Magic: The Gathering universe.”

Mary Parent, Legendary’s Chairman of Worldwide Production, said, “We pride ourselves on being thoughtful caretakers of singular, beloved IP, and no property better fits that description than Magic: The Gathering. Alongside the fantastic Hasbro team, we look forward to creating a multimedia universe that thrills longstanding fans and creates a broad wave of new ones.”

The upcoming live-action series is not related to the deal Hasbro made with Netflix last year to restart pre-production on its stalled animated MtG show helmed by Star Trek: Picard showrunner Terry Matalas.