The internet’s newest game sensation Wordle has gone corporate.

You’ve likely seen the results of your friends games (or you posted your own) on your social media feed over the past few weeks, as the game has gone viral. But whether you currently play or you are thinking of taking it up, there’s a chance the game will change now that the New York Times has bought the game rights from its creator.

Creator Josh Wardle announced on Twitter that The New York Times’ will add Wordle to its suite of games. Wardle explains that running the hugely popular game has “been a little overwhelming,” especially considering that he’s the only person who actually handles running the entire game.

The New York Times reports that the deal was worth somewhere in the “low seven figures,” and that Wordle will “initially remain free to new and existing players” once it moves over to the Times’ site. Wardle says that he’s working with The New York Times to preserve players’ existing wins and streak data once the game heads to its new home. Obviously the threat looms that the Times will decide to put Wordle behind its paywall in the future.

The romantic back story of the game is well-known – a Brooklyn software engineer (Wardle) knew his partner loved word games, so he created a guessing game for just the two of them, naming it Wordle as a play on his last name.

The couple, and then their friends and families played the game for months, so Wardle thought he might be on to something and released it to the rest of the world in October. On November 1st, there were 90 daily players, but just over two months later, more than 300,000 people played the game.

That’s a huge jump for a relatively simple game, where players have to guess a five-letter word in a similar manner as the guess-the-color game Mastermind. After guessing a five-letter word, the game tells you whether any of your letters are in the secret word and whether they are in the correct place. You have six tries to get it right, and if you wish, you can share how well you did (but not the answer) on social media (that feature was added in December, which is why there was such an explosion of notifications from people playing the game around then.)

Wordle has a simple interface, no ads, and it can only be played once a day. It’s not available as an app and it sends out no notifications so you must remember to find it daily. That could change with the Times‘ acquisition.

Although Wordle is only available for play once-a-day, avid gamers have a few other options to keep enjoying the game. One website has archived all of the previous games so you can catch up – Game #226 was published on January 31st. And for those who want a more risqué experience, try Lewdle, a saucier version of the game that’s definitely not for kids.

Wordle‘s transition date to the New York Times’ site is unknown at this time.