‘Halloween Kills’ Won’t Be a Theatrical Exclusive – Will Premiere Day and Date on Peacock Premium
You can enjoy this Halloween – and Halloween Kills – at home this year, if you choose.
Universal Pictures announced Thursday that the Blumhouse and Miramax-produced sequel, starring Jamie Lee Curtis, will be released simultaneously in theaters and on streaming service Peacock (but only on its premium tier) on its premiere date, October 15th.
Peacock Premium subscribers can watch at no extra fee. The service, which launched in 2020 costs $4.99 per month for its ad-supported tier or $9.99 without advertisements. The studio previously delayed Halloween Kills one year due to the COVID-19 theatrical shutdown.
Directed by David Gordon Green and produced by Blumhouse, Halloween Kills begins mere minutes after Laurie Strode, her daughter Karen (Judy Greer) and granddaughter Allyson (Andi Matichak) left Michael Myers — who has been pursuing Curtis’ character since the first Halloween movie was released in 1978 — caged and burning in the basement. After Laurie is rushed to the hospital with life-threatening injuries, Michael manages to free himself and start slashing again.
Universal first tested the day-and-date strategy on Peacock earlier this summer with animated The Boss Baby: Family Business. The film made $57 million at the domestic box office and $48 million internationally, which isn’t a bad result given the ongoing COVID-19 crisis but (expectedly) didn’t come close to matching ticket sales for its predecessor, which became a surprise hit with $175 million in North America and $352 million overseas.
Even so, the strategy must have worked well enough as Universal is trying the same hybrid release model for Halloween Kills. That movie had the chance to be very successful theatrically; it is a sequel to the 2018 release Halloween, a modern sequel to the franchise which generated $255 million globally. Also directed by David Gordon Green, it was the highest-grossing slasher film in history without adjusting for inflation.
It’s not just a Universal thing: Halloween Kills is the latest in a long line of pandemic-era releases to deviate from a standard theatrical rollout. Since movie theater attendance has remained low, traditional Hollywood studios, such as Warner Bros. (Wonder Woman) and Disney (Black Widow), have opted to put many of their biggest movies on the big screen and streaming platforms at the same time, with varying results. Black Widow in particular saw a large drop off in its theatrical take in its second week, and Disney ended up getting sued by star Scarlett Johansson for her portion of the lost income.
The third movie in this era’s trilogy, Halloween Ends, is scheduled to be released next year.