Shows like Severance on Apple TV+ and
The Pitt on HBO Max don’t have to search as hard as broadcast TV shows for viewers and awards.

Networks like ABC, CBS, NBC and Fox were in the news today, and the news wasn’t good.

Emmy nominations were announced on Tuesday, and streaming platforms like Apple TV+, Netflix, HBO Max and Hulu swept in number of nominations. Shows like Severance (27 nominations), The Penguin (24), The Studio and The White Lotus (23 each) dominated the list of shows in contention for a statuette.

Next were shows like HBO’s The Last of Us, which earned 16 total nominations, Disney+’s Andor and HBO Max’s Hacks (14 each), and Netflix’s Adolescence, Hulu’s The Bear and HBO Max’s The Pitt each receiving 13 nods.

But broadcast shows, which used to be the bulk of the potential winners (though you have to go back to the last millennium to find a year when this was true) and now they are virtually shut out of the Prime Time Emmy drama and comedy categories.

The best-performing broadcast program was NBC’s SNL50: The Anniversary Special, which received 12 (mostly technical category) nominations, followed by NBC’s Saturday Night Live series (seven nods) and, in a three-way tie with six each, ABC’s Abbott Elementary, CBS’ The Amazing Race and ABC’s broadcast of the Academy Awards. Only one of those shows is in the drama or comedy category: Abbott Elementary.

Despite the dearth of nominations, to watch the awards ceremony you have to tune into an over-the-air broadcast station. This year’s Primetime Emmys ceremony will take place Sunday, September 14th and will be broadcast live on CBS.

That’s something that the Academy of Television Arts & Sciences may be rethinking in future years as it was also revealed Tuesday that the broadcast television has hit record lows as of this month.

For the first time since Nielsen began tracking TV use by platform four years ago – and given that network TV used to be dominant – probably the first time ever, over-the-air networks accounted for less than 20 percent of viewing in June. The ratings service’s monthly rankings show broadcast at 18.5 percent for the month, down from 20.1 percent in May. This is true despite the fact that TV use across all platforms grew by 3 percent in June compared to a month earlier, according to the ratings service.

Over the air networks do still dominate when it comes to major sporting events and league play; the NBA playoffs in June accounted for the top seven broadcast audiences for the month.

What people are watching, according to Nielsen, are YouTube (12.8% of TV viewership), Netflix (8.3%), Disney+ (4.8%), Prime Video (3.6%), along with the Roku Channel, Tubi, Paramount, Peacock and Warner Bros. Discovery, each with less than 3% of viewership. “All other” sources, including Emmy-friendly HBO Max and Apple TV+, account for 6.7%.

A resumption of the NFL and college football games and a return to new episodes in prime-time should bring those numbers back up, but the fractured landscape with a multitude of shows to choose from means that any one station or platform receiving a significant number of viewers for any program or event will be a rarity.