Catch The Wave! Max Headroom Reboot Series Starring Matt Frewer In Development At AMC
Time to jump 20 minutes into the future again.
Max Headroom, the emblem of what artificial intelligence was thought to look like in the 1980s, has returned. AMC Network announced that it is rebooting the ABC drama, with Matt Frewer set to reprise his role as the world’s first artificial intelligence TV personality.
Halt and Catch Fire co-creator Christopher Cantwell is returning to the network to write the adaptation and is attached as showrunner for the project, which is produced by Elijah Wood and Daniel Noah’s SpectreVision and All3Media.
Known for biting social commentary, quick wit and manic random glitching, the supposedly computer-generated TV host played by Frewer was first introduced in the 1985 British cyberpunk TV movie Max Headroom: 20 Minutes into the Future.
In the movie, Edison Carter (portrayed by Frewer) is a journalist fleeing enemies in a parking garage when he is forced into a motorcycle crash, causing him to break through an entrance barrier reading “Max. Headroom 2.3 metres” While Carter is unconscious, an AI program based on his mind is created. Developing its own personality, the AI identifies as “Max Headroom” and becomes a TV host who exists only on broadcast signals and computer systems.
He became an instant pop culture phenom and went on to host a British music-video show, star in ads for New Coke, appear on the cover of Newsweek and star in an American prime time series.
After the cancellation of The Max Headroom Show in the UK, Matt Frewer portrayed both Max and Edison Carter in the 1987 American TV drama series Max Headroom on ABC. The series returned to the idea of Carter and Max challenging the status quo of a cyberpunk world, now portraying them as allies and providing a slightly altered version of Max’s origin. The series was canceled during its second year.
Max Headroom aired on ABC for two seasons from 1987-88. At that point, the character’s massive popularity started to wane, but he has remained a cult favorite, frequently referenced in pop culture, on shows like BoJack Horseman and Agents Of S.H.I.E.L.D. and in Selena Gomez’s music video for “Love You Like a Love Song,” among many others.
Frewer has been in many genre shows since Max Headroom, including recent appearances on Orphan Black, Altered Carbon and Fear the Walking Dead.
No start date for the project has been mentioned yet.