Saturday Night Live is hardly the first entity to poke fun at the Spirit Halloween business model – taking over abandoned stores and converting them into pop-up costume and supply shops for spooky season. But SNL‘s ribbing might be the highest-profile one the company has gotten lately – and they aren’t taking it lying down.

During SNL‘s Season 50 premiere, the show broadcast a fake commercial had cast members like Chloe Fineman roasting the Halloween store for providing struggling communities with jobs and revenue…for six weeks.

“Communities are struggling. Closed stores. Shuttered businesses. Empty parking lots. When hard times hit, it’s easy to feel like no one cares. But help is on the way. Because when others leave, we show up,” says a voiceover opening the skit. “We don’t see a dead-end town, we don’t see an abandoned Kmart, we see a Spirit. A Spirit Halloween,” Fineman’s character says.

She goes on top say that Spirit provides “vulnerable communities with the things they need most: Wigs that give you a rash, single-use fog machines and costumes of famous characters tweaked just enough to avoid a lawsuit.”

But Spirit wasn’t getting into the spirit of the jest, as it were. On Tuesday they posted a tweet clapping back at the 50-year-old show, posting a picture of a new costume created just for the show.

“We’re great at raising things back from the dead @nbcsnl,” read Spirit’s response. The “costume” in the accompanying photo was titled “Irrelevant 50-year-old TV show” and sporting an image of the “SNL 50 The Anniversary Season” logo. Included with the costume are “dated references, unknown cast members, and shrinking ratings.”

SNL‘s ratings were hardly negligible, though. The season premiere, hosted by Jean Smart, garnered 5.3 million viewers – the best season opener since 2020. And the clip posted on YouTube has Spirit Halloween sketch has nearly 1,044,000 views and counting, making it one of the most popular clips from the show’s Season 50 premiere.

Of course, in six weeks, it probably won’t matter much to Spirit anymore.